Big Night for 64 & 12

Looks like the billboards and promotions has paid off for Channels 12 and 64, for the new "Local 12 at 10 on My 64" 10 p.m. newscast launched Monday. Last night, with Fox 19 running a NFL game, Channel 64's 10 p.m. news drew a 4.4 rating and 8% audience share --which was four times what the old Channel 64 newscast had a year ago (and close to a news ratings record for 64?). Sure, there was no local news competition at 10 p.m. But the numbers indicate that people have found the newscast -- always a challenge.
Says Ch 12 GM Chris Sehring in an e-mail to me: "Yes, our competition at 10 p.m. was airing an NFL game -- but they will face the same challenges with baseball later in the year. Far more important is the fact that it gives viewers a chance to sample another newscast; now it's up to us to try to keep them!"

Reds radio update
Did you see our Reds radio story today by John Fay, in response to Lance McAlister's HOMER 1530 posting yesteday saying the club was hiring Thom Brennaman (Marty's son) to replace Steve Stewart? Brennaman told Fay: "That is unequivocally not true. He has not talked to the Reds." We continue to hear that the team wants a former player as an analyst with Marty... though hiring Thom to replace his dad eventually would be a very smart move, if Thom wants to leave a great situation in Arizona.
Here's the link to Fay's story, in his Reds notes today:
http://news.cincinnati.com/apps/pbcs.dll/article?AID=/20060825/SPT04/608250449/1071